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The Old Country Newsletter – We Don't Talk About Tariffs
Your Weekly Newsletter from Sweden!


Good morning!
It’s Friday, April 11.
Sorry about the misleading title of this newsletter. We wish we could abide by it, but the newsfeed this past week forces our hand. The T-word has been mentioned more times than “muscle” in an article about Dolph Lundgren.
Like the Ghost of Christmas Past would have said: “they are what they are, do not blame me!”
Have a wonderful weekend.
Philip & Hannes
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Your Weekly Swede-ish

Attribution: Carl Lender, via Wikimedia Commons
Todd Rundgren
Todd Rundgren, whose father was of Swedish descent, began his music career in 1967 with the garage rock band The Nazz. He went solo in 1969 and had his breakthrough with the 1972 album “Something/Anything?”.
His most famous song is “I Saw the Light,” which he wrote, performed, and produced himself. It has become a timeless classic with over 100 million streams on Spotify alone.
In 1974, he formed the prog-rock band Utopia and also gained recognition as a producer for artists like Meat Loaf, Patti Smith, and The Band. He played a key role in producing Bat Out of Hell, one of the best-selling albums of all time.
Statistics you didn’t ask for
Here is a recap of the Swedish stock market over the past week:
Over the past week, the OMX Stockholm 30 Index (OMXS30) experienced notable fluctuations. On April 3, 2025, the index closed at 2,385.16 points. It declined over the next few days, reaching 2,126 points (-12%) by April 7. However, the index rebounded, closing at 2,280.57 points on April 10, marking a 4.82% increase from the previous day. Despite this recovery, the index recorded an overall decline of approximately 5.66% for the week.

Stockholm Unveils Memorial Honoring Victims of 2017 Terrorist Attack

Attribution: Sveriges Radio
On the anniversary of the Drottninggatan terror attack, Stockholm has unveiled a heated bronze sculpture that blends art, poetry, and public memory.
Eight years after a terrorist drove a stolen truck down Drottninggatan, killing five and injuring many others, Stockholm has revealed a permanent memorial titled Fredad plats/Sanctuary. Designed by artist Ann-Sofi Sidén and architect Mats Fahlander, the sculpture takes the form of a bronze “blanket” draped over a concrete ramp at Sergels torg—the very steps that transformed into a sea of flowers in the aftermath of the attack.
The artwork, which is physically warm to the touch, aims to represent the collective love and resilience shown by Stockholmers in the days that followed. From afar, the piece invites quiet reflection. Up close, its seams are stitched with poetry from writers including Bodil Malmsten, Lars Norén, Dmitri Plax, and Nobel laureate Louise Glück.
The memorial has taken years to complete, partly due to its complex craftsmanship and tight budget. But for Sidén, the wait was worth it. “Poetry is sometimes the straw we cling to when everything feels dark,” she said. Fahlander adds, “Seams hold things together—and in this case, they hold words.”
In other news
🚅 Train punctuality in Sweden hit a new low in 2024, with 13% of all trains delayed and nearly one in three long-distance trains arriving late. Despite a goal of 95% on-time trains, the Swedish Transport Administration has no timeline for improvement, citing increased traffic, limited rail capacity, and aging infrastructure in need of major upgrades.
📱 The support organization Tjejzonen argues in an opinion piece that influencers play a role in promoting harmful body ideals, contributing to eating disorders among young girls. Referring to the SVT documentary "Smalast vinner", they call on Swedish influencers to take responsibility and use their platforms to promote healthier standards instead.
⛳ Swedish golf star Ludvig Åberg had a strong start at the US Masters, finishing the first round at four under par and tied for second place. Despite early putting struggles, he made several birdies on the back nine, keeping his hopes alive for surpassing last year’s runner-up finish.
Would you like to feel closer to Sweden? A perfect way to do that would be to have a look at Swedish broadcasts, either current or past. SVT Play is an online streaming service provided by Sveriges Television (SVT), the Swedish national public television broadcaster.
To watch it, one has to be in Sweden – or have access to a VPN provider that can connect to a remote server located in Sweden. Like NordVPN, which sponsors this segment of the newsletter.
By using NordVPN, you can access what SVT Play has to offer – including current news, documentaries about emigrants, live broadcasts from nature events, and much more – by simply connecting to a server in Sweden. Follow the link here to get 74 % off for your first two years and three months (!) of usage. By doing so, you also help support the distribution of this newsletter.
Sweden Hit by Trump’s Tariffs

Attribution: The White House via Wikimedia Commons
Sweden was significantly impacted this week by U.S. President Donald Trump’s imposed tariffs, which targeted imports from the European Union with a general 20% rate. These measures were part of the broader "Liberation Day Tariffs," which aimed to reshape the global trade balance in favor of the United States.
The Swedish government responded with concern. Finance Minister Elisabeth Svantesson stated that the country’s economic growth forecast would likely need to be revised downward due to the effects of the tariffs. The measures particularly threaten Sweden’s export-heavy industries, including steel and manufacturing, which are now facing higher costs and reduced competitiveness in the U.S. market.
Sweden's most popular stocks have suffered sharp losses in the recent market turmoil. Volvo, Telia and Investor are among those hit hardest. Sweden’s Seventh AP Fund, which manages the pension savings of millions of Swedes, has lost over 20 percent of its value—equivalent to approximately 270 billion kronor.
According to calculations by the Swedish National Board of Trade (Kommerskollegium), the new tariffs could lead to a reduction in Sweden’s trade with the U.S. by around 16 percent—affecting both imports and exports. For consumers, the tariffs apply to a range of goods, including various beauty products such as soap, deodorant, perfume, and shampoo.
In coordination with the EU, Sweden supported a joint response strategy. On April 10, the EU announced a 90-day pause on its planned retaliatory tariffs on U.S. goods, aiming to open a window for diplomatic negotiations. Sweden, as a member of the EU, backed this move in hopes of de-escalating the trade conflict and avoiding a broader economic downturn.
Experts highlight both direct and indirect effects. While the tariffs will primarily impact the U.S. economy, the global significance of the American market means the fallout could spread. A slowdown in the U.S. could influence economic conditions in Sweden as well, potentially affecting employment and triggering ripple effects throughout the economy.
Overall, the April 2025 U.S. tariffs have introduced a new wave of economic uncertainty for Sweden, highlighting the country's vulnerability to shifts in global trade policy and the interconnectedness of modern economies.
Word of the week
BEFRIELSE [be-free-el-suh]
Legacy Lanterns

Swedish Tariffs Throughout History
Tariffs have existed in Sweden since the 12th century, and the Swedish Customs Agency became an independent authority in 1636. Tariff duties were introduced to provide new revenue for the state—financial tariffs. Later, tariffs were introduced to protect the country’s own industries—protective tariffs. Goods arriving by ship from other countries had to pass through the Great Sea Tariffs, where tariff fees were to be paid. A domestic tariff fee—the Small Tariff—had to be paid on goods brought from the countryside to cities for sale. These tariff fees became important sources of income for the state.
Smuggling
Smuggling has been around for a long time, but the types of goods smuggled have changed over the years. From the 1700s until the mid-1800s, the smuggling of textiles was common. From 1920 to 1939, alcohol was primarily smuggled. Drug smuggling into Sweden has been a problem since the 1960s.
The EU
Since 1995, Sweden has been a member of the European Union. The member countries form a tariff union with a common tariff wall, with the same tariff duties and regulations for all trade with countries outside the EU. There is also cooperation to combat smuggling and other tariff-related crimes.