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The Old Country Newsletter – Högsommar och Vargavinter

Your Weekly Newsletter from Sweden!

Good morning! 
It’s Friday, August 15.

And the results are in!

Turns out you wish Swedish values, especially the dogma of lagom had a bigger place in daily life back home. Well, at least 63% of you do.

In a world full of unprecedented events and conflict, honestly, who can blame you? Many Swedes would probably wish the same for Sweden.

That tongue-in-cheek slogan Make Sweden Lagom Again, which started floating around the internet a few years ago, might just be onto something.

Have a wonderful weekend!

Philip & Hannes

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Word of the week

MYS [mees]

coziness; a warm, pleasant atmosphere.

Gyökeres Scores as Arsenal Unveil Record-Breaking Signing

Attribution: , via gnrzTV

Arsenal football fans didn’t have to wait long to see why Viktor Gyökeres has arrived with such fanfare. In Saturday’s pre-season clash against Spanish side Athletic Club, the Swedish striker started his second game for the Gunners—and found the net in the 34th minute with a powerful header to open the scoring.

The 27-year-old, who scored an astonishing 97 goals in 102 appearances for Sporting CP last season, has now officially been unveiled as an Arsenal player. The transfer makes him the most expensive Swedish footballer of all time.

Sportbladet first reported over two weeks ago that the move was nearly complete. Arsenal and Sporting had agreed on the transfer fee, with final negotiations focused on bonus structures. Now confirmed, the deal is worth just over 720 million SEK (£53m) up front, with an additional 111 million SEK (£8m) in potential performance-related bonuses. This eclipses the previous Swedish transfer records set by Alexander Isak (Newcastle United) and Zlatan Ibrahimović (Barcelona).

“I felt this was the right club for me,” Gyökeres said upon signing his five-year contract. “When I played against Arsenal last season, I could tell they were a strong, very difficult team to face. That stuck with me. Add the club’s history and huge fanbase—it’s everything you want. I can’t wait to score goals in front of the supporters.”

Arsenal sporting director Andrea Berta praised the signing: “We’re thrilled to bring Viktor to Arsenal. He’s an exceptional talent with the mentality and qualities to succeed at the highest level.”

Manager Mikel Arteta was equally enthusiastic: “His goals speak for themselves. He combines speed, strength, and intelligence to be a constant threat.”

Gyökeres has prior experience in English football with Brighton and Coventry, but he believes this chapter will be different. “It feels like a long time since I was in England. I’ve developed a lot since then. Now I want to truly prove myself.”

The Swede will wear the iconic number 14 shirt, famously worn by Thierry Henry—another striker who made an instant impact in North London.

With a dream debut goal, record-breaking price tag, and a hunger to prove himself, Gyökeres has already given Arsenal fans plenty of reason to believe he could be the club’s next great goalscorer.

Postcard from the North

Höga kustens inland – Ångermanland

In other news

🤸‍♀️ Starting in 2026, sports journalist Karin Frick will take over as host of the beloved Swedish reality competition show Mästarnas mästare, in which retired elite athletes compete in various physical and mental challenges. She replaces Micke Leijnegard, who has led the program since its debut in 2009. The 18th season will feature returning contestants, an Olympic theme, and other yet-to-be-revealed changes, with Frick promising a star-studded lineup and aiming to bring her own style while maintaining strong group dynamics among participants.

🪖 Former Swedish national security adviser Henrik Landerholm accidentally left behind documents containing sensitive details about Sweden’s NATO strategy toward Turkey back before Sweden joined the alliance, according to Dagens Nyheter. At least one document reportedly included information from a meeting with U.S. National Security Adviser Jake Sullivan and was based on classified material from the Swedish Security Service and Armed Forces. Experts warn the incident could damage Sweden’s relations with both Turkey and the United States, calling the security lapse highly serious.

Swedish football star Alexander Isak has reportedly decided never to play for English club Newcastle United again, according to The Athletic. Despite Newcastle’s refusal to sell the 25-year-old striker, Isak is said to consider his time at St James’s Park over and does not wish to rejoin the squad. The decision comes amid reports that he has expressed a desire to transfer to Liverpool, which Newcastle has so far blocked.

Gör Din Röst Hörd

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Click on the headline below to follow the link, then choose the option that speaks the most to you. The Question of the Week is:

Water Shortage Warning for Stockholm Region

Attribution: , via Wikimedia Commons

New climate data from the Swedish Meteorological and Hydrological Institute (SMHI) shows that warm, sticky nights are quickly becoming the norm.

A “tropical night” — when temperatures never drop below 20°C (68°F) — used to be a rare treat (or torment, depending on your A/C situation). Between 1961 and 1990, Sweden averaged just 2.5 tropical nights per year. Over the past decade, that number has jumped to nine.

This year has already smashed that average, clocking in at 19 tropical nights at various locations across the country. They’re most likely to happen in late summer, when lakes and seas are at their warmest — meaning August could still add a few more to the tally.

While many associate these nights with sleepless tossing and sticky sheets, doctors say the health risks go far beyond a cranky morning mood. Petter Ljungman, a cardiologist and researcher at the Karolinska Institute, notes that higher minimum nighttime temperatures have been linked to increased risks of stroke and death in studies from Barcelona, London, Germany, and across Asia.

The message is clear: Sweden’s nights are heating up, and your fan might just become your most valuable appliance. Perhaps the age old debate between Europe and the U.S. over ACs might be on to something.

Swede-ish Notes

Attribution. Illustration from Conrad Quensel's Svensk Zoologi. Andra bandet. Published in Stockholm 1809 via Wikimedia Commons

Wolves, Farmers, and Balcony Biologists

Last week, we added a new segment to the newsletter: a quick look at something current or historical – told with a little more opinion than the rest of The Old Country. Not an editorial, not quite news – think of it as a coffee-break reflection. This time, we’re heading deep into the Hundred Acre Wood.

Once upon a time, the Swedish wolf was nearly gone. In the 1800s, relentless hunting and persecution drove numbers down drastically, and by the 1960s, wolves were on the brink of extinction. Protection came in 1966, stopping the final wipe-out. Then, in the 1970s, wolves wandered in from Finland and Russia, slowly re-establishing themselves—first in the north, and now with territories in central and even southern Sweden.

As the wolf population has grown, so have the opinions—loud, passionate, and often extreme. On one side, defenders insist the wolf is an ancient part of Swedish nature, and dismiss their opponents as trigger-happy rural types eager to tick another animal off their hunting tally. On the other side, many hunters and farmers see wolves not as biodiversity’s saviours, but as predators that leave only death in their wake. They fire back at “balcony biologists” in big cities—comfortable in their apartments, debating online while farmers witness the damage in the fields.

The louder the voices get, the harder it becomes for the moderate middle—the “swing voters” of wildlife policy—to make a reasoned decision. The debate becomes less about solutions and more about identity, leaving us further from a long-term solution.

Meanwhile, nature continues on its own schedule, blissfully indifferent to our human arguments. The wolves roam, the sheep graze, and the internet hums with outrage.

Do you have a story from the past that could be worth sharing? I bet you do! Or would you like to see something else in the newsletter and have suggestions for topics? If so, please reach out!