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Phil

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Word of the week

IHÄRDIG [ee-HAIR-dig]

persistent; persevering.

Vera Takes the Crown as Sweden’s Baby Name Charts Get a 2025 Shake-Up

Attribution: SVT Nyheter

Classic favorites held their ground, a few underdogs surged, and one familiar name staged a quiet comeback as Sweden’s most popular baby names for 2025 were revealed this week.

According to preliminary figures from the Swedish Tax Agency, Vera is the most popular girls’ name of 2025, given to 605 newborns. The name’s return to the top marks a notable rebound: Vera ranked second in 2023, slipped to fifth in 2024, and has now reclaimed first place by a comfortable margin. Runner-up Astrid trails by more than 80 registrations, underscoring Vera’s clear lead in an otherwise tightly packed field.

On the boys’ side, Noah remains firmly in control. With 640 newborns receiving the name, it continues its reign as Sweden’s most popular boys’ name, reinforcing the staying power of recent, often Anglo-influenced naming trends. Hugo and Liam round out the top three, with Liam climbing from fourth place last year.

Beyond the top spots, this year’s list also features several “rockets” – names that jumped sharply in popularity. Minou made one of the biggest moves, rising nearly 100 places to just outside the top 100. Flora, Fred, and Matteo also posted strong gains, while some once-common names, including Emelie and Hampus, continued to fade. A few names disappeared entirely from the list, highlighting how quickly naming trends can shift.

Statisticians point to cycles of nostalgia, family ties, and cultural influences as possible drivers. Even sports heroes may leave their mark: the name Truls climbed noticeably this year, a rise attributed to a potential “Truls effect.” In Sweden’s baby name economy, relevance, like fashion, rarely stands still.

Do you recognise any of the names below from your own family tree?

The most popular baby names of 2025

Girls

  • Vera (605)

  • Astrid (523)

  • Olivia (513)

  • Alice (503)

  • Elsa (484)

Boys:

  • Noah (640)

  • Hugo (566)

  • Liam (535)

  • Nils (500)

  • Alfred (495)

Source: Swedish Tax Agency

Postcard from the North

Österlöv, Skåne

In other news

🌃 A powerful solar storm caused unusually vivid auroras to be visible across southern Sweden, with sightings reported in regions such as Halland, Blekinge, and Skåne. According to experts, the clear weather in southern Sweden made the phenomenon especially striking, while the storm is believed to be the strongest in around 20 years. The solar storm may also disrupt GPS signals and satellite communications, and observers are advised to seek dark areas away from city lights to improve their chances of seeing the aurora. You can see one of the images of this week’s auroras above.

🥤 Sweden’s National Food Agency recommends that children under 16 should limit their caffeine intake to no more than 70 milligrams per day, which is roughly equivalent to less than half a standard energy drink. The guidance comes amid concerns that young people are especially sensitive to caffeine and that energy drink consumption — often containing about 180–200 mg per can — has doubled among youth in recent years. Experts warn that excessive caffeine can disrupt sleep and cause symptoms such as heart palpitations, dizziness, and concentration problems.

⛷️ Swedish cross-country skier Jonna Sundling won the Jerring Prize by a large margin, receiving nearly twice as many votes as football club Mjällby AIF. Commentators noted that Sundling’s dominance reflects Sweden’s strong affection for cross-country skiing, while several high-profile athletes split votes and failed to reach the top five. Despite Mjällby’s widely admired season and broad support across football fans, Sundling secured a decisive victory in the public vote.

Princess Désirée of Sweden Dies at 87, Remembered for a Life Chosen Outside the Spotlight

Attribution: Aftonbladet

Princess Désirée, the king’s sister and one of the famed Haga princesses, has died at the age of 87, closing a chapter on a royal life defined less by ceremony and more by quiet independence.

Princess Désirée Elisabeth Sibylla Silfverschiöld passed away peacefully on January 21, 2026, at her home, Koberg Castle in western Sweden, surrounded by family, according to a statement from the Royal Court. She was the third child of Prince Gustaf Adolf and Princess Sibylla and grew up alongside her four siblings, including King Carl XVI Gustaf, at Haga Palace outside Stockholm.

While often described as “queen-like” in presence, Désirée deliberately chose a different path. After marrying Baron Niclas Silfverschiöld in 1964, she stepped away from public royal duties and focused on family life, rural stewardship, and community engagement in Västergötland. She rarely represented the monarchy and was candid about her views, once saying she saw herself “only as a mother and a wife,” and questioning the idea of living off titles and lineage.

At Koberg, she embraced a practical life far removed from palace protocol – running the estate, cooking for large family gatherings, and trading evening gowns for sturdy boots. The castle became both her home and her anchor for decades.

King Carl XVI Gustaf described her death as a “great sorrow,” recalling warm family memories tied to Koberg, a place that came to mean much to his sister. Flags were flown at half-mast at Drottningholm and Haga palaces in her honor.

Princess Désirée is survived by her three children, their families, and four grandchildren. She is remembered as a beloved sister, mother, and grandmother – royal by birth, but resolutely grounded by choice.

Swede-ish Notes

Attribution: Take Two

Fine Culture in Digital Boots

How did it feel to arrive in a new country in the late 19th century – confused, hopeful, exhausted, afraid? The answer might not only be found in novels or old letters, but in an unexpected place.

We tend to rank storytelling. Movies are respectable. Television dramas even more so. Books, of course, sit comfortably at the top. In Sweden, we have a word for this hierarchy: finkultur. Fine culture. Traditionally reserved for literature, classical music, or the Bob Dylan–adjacent. At the very bottom of that cultural ladder, many would place video games.

To some – often those a decade or two older than me – video games remain synonymous with pixelated plumbers, Minecraft blocks, or teenagers shouting into headsets while playing the same online match over and over again. A pastime, not a medium.

But I grew up during the shift. From Pac-Man to photo-realism. From high scores to deeply narrative, story-driven games. And that change matters.

Imagine a film that lasts 40 or 50 hours. One where you don’t just watch the protagonist’s choices. You make them. Where the emotional exhaustion you feel after a great movie is multiplied twentyfold because you lived the story, rather than merely observed it.

One of the most powerful examples is Rockstar Games’ Red Dead Redemption 2, set in the United States in 1899. It follows a group of outlaws being slowly crushed by a modernizing world and the long arm of the law. The destination is fixed, but the journey – and how it feels – is yours.

Playing it gave me a surprisingly intimate sense of what life might have been like for immigrants at the turn of the century, perhaps even for those who left cold and damp Scandinavian shores behind. Not since Vilhelm Moberg’s book series The Emigrants have I felt so immersed in the harsh beauty and moral ambiguity of early America.

Video games can absolutely waste time. But like books, at their best they offer stories that stay with you. And if that isn’t finkultur, I’m not sure what is.

Do you have a story from the past that could be worth sharing? I bet you do! Or would you like to see something else in the newsletter and have suggestions for topics? If so, please reach out!

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