
Good morning!
It’s Friday, April 3.
Play. It. Again.
You might despise football, or soccer as some might incorrectly call it. Still, I hope you can share in our excitement.
The fairytale ending to Sweden’s otherwise atrocious World Cup qualifying campaign came on Tuesday night at Strawberry Arena in Stockholm, when Viktor Gyökeres scored the 3–2 winner against Poland with just two minutes of regular time remaining.
A true make-or-break moment for both men’s national teams, and Sweden delivered.
After repeated losses under now-dismissed manager Jon Dahl Tomasson during the initial qualifying campaign, Sweden was given one final chance to fight for a place in this summer’s tournament in North America. Englishman but Swedish-speaking head coach Graham Potter may well be in line for both a statue and citizenship by the end of the week.
If you’d like to relive the moment, you can follow this link to a clip of the now historic Swedish sports moment. You may, however, need a Swedish VPN to watch it – otherwise, a YouTube search will have to do. Either way, I’ve already lost count of how many times I’ve watched it.
Have a wonderful weekend!
Phil
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Word of the week
FÖRUNDRAS [feur-OON-dras]
to marvel; to be amazed.
SVT Cuts 141 Jobs and Freezes Popular Shows in Major Cost-Saving Push

Attribution: SVT Nyheter
Sweden’s public broadcaster is tightening its belt. SVT has announced layoffs affecting 141 positions and sweeping program changes as part of a cost-cutting plan aimed at reducing expenses by 355 million kronor (≈$33 million).
The cuts hit hardest in the news division, which accounts for roughly two-thirds of the affected roles, with staff reductions planned across Stockholm, Gothenburg, Umeå, and Växjö. CEO Anne Lagercrantz said the decision was unavoidable, noting that both journalists and other employees will be impacted nationwide. Union representatives described the scale and speed of the layoffs as “drastic,” signaling concern over what they see as a broader cultural shift within the organization.
On the programming side, SVT will pause several well-known shows, including Hotell Romantik, Vem bor här?, and Antikmagasinet, while also scaling back spending on sports rights and future drama productions. The broadcaster says it is trying to protect flagship titles such as På spåret and the annual Christmas calendar, as well as children’s staples like Bolibompa.
The restructuring also includes editorial changes. The interview show 30 minuter, hosted by Anders Holmberg, will be replaced with a new format, while the news programs Aktuellt and Agenda will merge parts of their operations – moves partly driven by financial pressure.
Despite assurances that investigative journalism remains a priority, the concentration of cuts within newsrooms has raised eyebrows. For viewers, the changes may translate into fewer live sports broadcasts, fewer original dramas, and a reshaped lineup – marking one of SVT’s most significant overhauls in years.
Postcard from the North

Avicii Arena, Stockholm
In other news
☪️ Jimmie Åkesson, leader of the Sweden Democrats, says in a documentary that he finds it difficult to see how a devout Muslim can also be fully Swedish. He criticizes Simona Mohamsson of the Liberals (Sweden) for promoting the idea of a “blue-and-yellow Islam,” arguing that Islam and Swedish identity can be in conflict. Mohamsson, however, has described her vision as one where Muslims can practice their faith while being part of Swedish society and shared values.
🔫 A man was seriously injured in a shooting in Södertälje, where he was found in or near a car after being shot at close range. According to police spokesperson Per Fahlström, multiple witnesses reported gunfire, and the victim was taken to hospital with life-threatening injuries. The incident is being investigated as attempted murder, with no suspects arrested, and is part of a recent surge in shootings in Sweden.
🍺 Systembolaget is launching a campaign encouraging young people to talk to older generations about alcohol habits, reversing the traditional approach of targeting parents. The initiative, including the guide “Pappaparlören,” aims to spark conversations during family gatherings such as Easter. The move comes as younger people are drinking less, while alcohol consumption among those aged 65–84 has increased significantly since the early 2000s.
Moderates Open Door to Sweden Democrats in Government: Weeks After Liberals’ Pivot

Attribution: Omni News
Just weeks after Sweden’s Liberals dropped their red line against governing with the Sweden Democrats, the country’s largest center-right party is now following suit—formalizing what could become a new political normal ahead of the fall election.
Tell me if this sounds familiar: at a joint press conference, Ulf Kristersson confirmed that Moderaterna is prepared to form a coalition government including Sverigedemokraterna if the right-wing Tidö parties secure a majority. Kristersson remains the bloc’s candidate for prime minister, but the message was clear: the Sweden Democrats would not just support a government, they would be part of it.
Under the proposed arrangement, the party would receive significant policy influence and hold key ministerial positions, particularly in areas like migration and integration. While Kristersson stopped short of naming specific posts, he emphasized that such influence would be “natural” given the party’s size and role within the coalition.
Jimmie Åkesson welcomed the announcement, signaling that his party expects representation proportional to its electoral strength. At the same time, he downplayed the importance of titles, framing policy outcomes as the primary goal.
The move builds on the framework of the existing Tidö cooperation but goes further by explicitly including the Sweden Democrats in government – something that was long considered politically off-limits in Sweden.
Together with the Liberals’ shift on March 13, the announcement underscores a broader realignment on the Swedish right. What was once a controversial red line is quickly becoming a baseline assumption, leaving voters to decide whether this new coalition model represents stability or a step too far.
Swede-ish Notes

Attribution: Vad händer i Sverige
Easter: The Swedish Way
Easter in Sweden is a curious mix of the sacred, the seasonal, and the almost entirely secular.
There are, of course, the traditional elements. Churches hold services marking the death and resurrection of Christ. The word “påsk” still carries its religious weight, at least linguistically. And somewhere in the background, the story remains.
But in practice, Easter in Sweden tends to revolve around something else entirely: food, family, and the quiet arrival of spring. Eggs are painted and eaten in abundance. Children dress up as “påskkärringar” – little Easter witches – going door to door with drawings in exchange for candy. Tables fill with herring, potatoes, and sweets. It is less a solemn observance and more a soft, extended weekend.
Which brings us to a small office anecdote from this past week.
A colleague had arranged a kind of Easter game: letters hidden around the workplace, meant to be collected and assembled into a final word. Eventually, the pieces came together: lärjunge – disciple.
A fitting word, you might think, given the context of Easter.
But when the colleague who solved it proudly presented the answer, she paused and then asked, quite genuinely: “How is that related to Easter?”
It was a small moment, half amusing, half revealing.
Because while Sweden still observes the calendar of Christian holidays, the underlying stories are no longer always widely present. The forms remain; the meanings, at times, fade into the background.
Of course, one anecdote does not define a country. But it does hint at something broader: a society where tradition often outlives belief, and where holidays are less about doctrine and more about rhythm: the marking of time, gathering of people, and, perhaps most importantly, welcoming of the light back after a long winter.
And maybe, in its own quiet way, that too is a kind of resurrection.
Do you have a story from the past that could be worth sharing? I bet you do! Or would you like to see something else in the newsletter and have suggestions for topics? If so, please reach out!

